Vill du betala 200kr eller 2000kr för ett par leggings….?? eller mer…
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A look at $900 leggings — and the women who buy them
This spring, singer Iggy Azalea showed up to a star-studded music awards show in her paparazzi finest: sky-high heels, a sexy mesh top and a pair of zebra-striped leggings. That’s right. The 24-year-old rapper rocked workout pants. At night. In public. On the red carpet.
While it may seem like a fashion risk, Azalea is one of countless celebrities and NYC women ditching jeans for high-tech, crazily printed — and often crazily priced — leggings.
While high-end leggings have been on the rise in recent years thanks to popular $100 Lululemon yoga pants, now Lycra is coming out of the locker room and into the spotlight. Women want stretchy looks that work for spin class or a Saturday night out — and they’re willing to pay big money.
Luxury sites like Net-a-Sporter and new dedicated boutiques like Bandier in the Flatiron District hawk “couture” leggings that can cost upward of $400 and are printed with everything from kale motifs to emojis. According to the NPD Group, a consumer tracking service, leggings are becoming such a force that women’s jeans sales dropped 8 percent in 2014. Even high-end designers like Fendi are jumping on the stationary bike, selling $900 leggings to the fit and fabulous.
“I don’t think there’s ever too much to spend [on leggings],” says Jennifer Bandier, founder of the 5-month-old eponymous shop.
Läs mer här: A look at $900 leggings — and the women who buy them